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The first brand I did which I can now make public. Wired Flare is a company that specializes in making an online presence on the internet for clients. I designed the logo to reflect the dialog of writing and the social media app world.
Design brief below:
COLOR: Red was chosen for a number of reasons. First, the client uses a metaphor relating to fashion when describing their business. Red is trendy, represents the competitive, and passionate - yet feminine - aspects of their business. Red is seen as intense, complementing the rapid online presence which Wired Flare creates for it’s clients.
SHAPE: Speech bubbles are used to represent conversation and speech. Wired Flare is in the business of talking about other businesses online, as well as starting conversations around your business.
The speech bubble is treated like an app icon commonly used for Facebook, Twitter, Linkedin, and many other social-media applications. Wired Flare deals with all aspects of the Internet; this look helps to identify the company as a user of these specific social-media tools.
The “W” in wired was treated as an @ symbol to enrich the logo with online and conversional types of metaphors. Not only is the @ symbol used in e-mails, but also in conversation on Twitter and on Facebook, It is associated with online media and the act of being connected.
The triangle in the speech bubble was borrowed from the negative space in the W (from Wired), in order to create a strong visual tension. This tension mimics a bolt of electricity (flare) - i.e., a sharp point which indicates that Wired Flare is bold and forward to the point, to immediately enhance your presence online.
TYPE: The font used in this logo is called Strasua having a tech-feel. Carefully placed
typography ensures harmony for the eye.
TAGLINE: The tagline is “you. online.” “you” is lowercase so that the viewer identifies with the word “you” as themselves. The lowercasing averts from complexity and keeps the tagline crisp. “online” is in small caps to make a strong solid stance.
Keeping the tagline simple indicates that the viewers’ role with Wired Flare is
simple, while the contrast of Wired Flare’s logo shows the loud result of your future